Post-COVID Shinjuku
September 2021. Tokyo, fresh off the lifting of a state of emergency, had a distinctive way of refilling its entertainment districts. Shinjuku and Kabukicho came back fast. It's always been a strong neighborhood, and a pleasure quarter is exactly the kind of place that bursts back to life after a stretch of abstinence.
GINGIRA☆TOKYO ~Gingira Tokyo~ is one of the long-running delivery health (deriheru) operations in the Shinjuku–Kabukicho area. Its hours, 11 a.m. to 7 the next morning, are cut for the entertainment district and capture late-night demand well.
This wasn't my first time using the place. I'd used it once a few years back, and the impression then wasn't bad. So this time I called feeling relatively relaxed about it.
Where the Mismatch Happened
The girl who came over wasn't a bad girl. Let me say that up front. It wasn't that there was a technical problem, or that her attitude was off. It's just that she was a slightly different character from the "bright girl who keeps the conversation going" I'd ordered over the phone.
She was a quiet girl. Composed, polite, and her service was passing-grade or better. But the conversation didn't flow. Whatever I said, it ended at "Oh, is that so." Not a bad thing. Just not what I was after that particular night.
Sorting Out the "Miss"
I said I "missed," but sorted out it breaks down like this:
- A problem with the shop itself? → Almost none. The front desk was courteous.
- A problem with the girl who came? → No issue with technique or attitude. A mismatch of character.
- A problem with order precision? → This is the big one.
In the end, 70 percent of the cause of a miss comes down to order precision. Instead of saying "a bright girl," I should have said "a girl who laughs a lot" or "a girl who asks a lot of questions."
For the record, I later called the same GINGIRA☆TOKYO on a different day, ordered more specifically this time, and drew a winner. The shop's potential is high. The problem was in the way I ordered.
The Bottom Line
| Category | Rating |
|---|---|
| Phone reception | ★★★★☆ |
| Arrival speed | ★★★☆☆ |
| Service quality | ★★★★☆ |
| Order accuracy | ★★★☆☆ |
| Would repeat | Yes |
I wrote about a miss, but GINGIRA is a shop you won't regret choosing in Kabukicho. Just make your phone order more specific. Keep to that one thing and it will exceed your expectations.