The Situation One Month After Enforcement
About one month has passed since the Law to Prevent and Remedy Harm From AV Appearances took effect on June 23, 2022. The Consumer Affairs Agency revealed that, as of July 20, it had issued a total of eight instances of administrative guidance to operators suspected of legal violations such as "failure to provide a written contract" and "obstruction of cooling-off."
Cases That Have Become Problematic
Several cases were reported immediately after enforcement. - A performer who requested cooling-off was refused on the grounds that "filming costs have already been incurred" - Operators that refused to comply with deletion requests after release, citing "technical difficulty" - A workaround in which a contract is concluded "as a work self-produced by the performer" to evade the new law
Industry Organizations' Response
Major AV production companies prepared model contracts compliant with the new law and set up consultation desks through lawyers, among other responses. At the same time, many noted that "outreach about the new law to small and mid-sized production companies and individual producers is insufficient," and full penetration throughout the industry is expected to take time.
Support Groups' Assessment
Support groups argued: "The content of the law itself is commendable, but we want administrative sanctions and criminal referrals against violating operators to be pursued more proactively." Their concern is that without effective enforcement, the law's impact will remain limited.
This article is compiled based on publicly available information.