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Three Years After the AV Law Took Effect: Sharp Rise in Damage Reports, and Structural Change in the Industry

Three years after the Act on Preventing and Remedying Harm to Adult-Video Performers took effect, the Consumer Affairs Agency released an assessment report. The number of damage reports rose more than fivefold compared with before the law, confirming a certain deterrent effect. At the same time, the offshore relocation of illegal operators and new 'loopholes' have emerged as challenges going forward.

Three Years After the AV Law Took Effect: Sharp Rise in Damage Reports, and Structural Change in the Industry

Three-Year Assessment

On June 11, 2025, the Consumer Affairs Agency released an assessment report marking three years since the Act on Preventing and Remedying Harm to Adult-Video Performers took effect.

Results - Number of damage reports: a 5.2-fold increase compared with 2021 (chiefly due to greater awareness of the law) - Number of cooling-off rights exercised: a cumulative 847 over three years (confirmed cases) - Completion rate for responses to deletion requests: 87% (a major improvement from 42% at the law's inception) - Cumulative administrative guidance: 183 cases; criminal complaints: 11 cases

Challenges - The limits of enforcement against "operators that have relocated to overseas servers" - Cases that escape application of the law by adopting the form of "an individual doing the filming" - Insufficient awareness among small-scale and individual producers

Structural Change in the Industry

Major AV production companies have largely completed their compliance with the new law. A kind of "pressure to clean up" has emerged, in which building out compliance systems becomes a competitive advantage within the industry. On the other hand, the move underground by malicious operators has also been confirmed, making ongoing monitoring indispensable.


This article is compiled from publicly available information.