One number, finally
I've lived long enough in New York to distrust any price that ends in "plus." Plus tax, plus tip, plus the "service charge" that shows up in 8-point type at the bottom of the check. So when a Yoshiwara soapland prints 総額 120分 ¥65,000 in letters the size of a subway sign and adds, right under it, "上記の金額以外は一切かかりません" (nothing beyond this amount will be charged), I paid attention.
The shop is NEO TOKYO (ネオ東京), a luxury-class soapland (高級) at 4-31-1 Senzoku, Taito-ku, phone 03-6458-1400. It's open 10:00 to 24:00, every day of the year. The tagline on the official site is "極み、おもてなしの新境地へ", roughly "the peak of hospitality, into new territory," and the official price sheet brands the whole thing "Next Soap."
Everything here comes from the shop's Cityheaven pages, its official site at neo-tk.net (including the price sheet, which is an image), its fuzoku.jp listing and its English YOASOBI HEAVEN page, all read on October 15, 2026. Prices and rosters move. Treat this as a snapshot and confirm on the phone.
The price, decoded
Cityheaven's system page lists a bath fee (御入浴料) of ¥30,000 for 120 minutes. That's the old Yoshiwara way of quoting: the bath fee is the part paid at the front desk, and the rest goes to the woman. On its own, ¥30,000 tells you nothing about what you'll actually hand over.
The number that counts is on the coupon and the official sheet:
| 120 min | |
|---|---|
| Listed regular total | ¥80,000 |
| Campaign total | ¥65,000 |
| Discount | ¥15,000 (the coupon says 19% off) |
The official sheet spells out what "total" covers: web nomination, photo nomination and repeat nomination (本指名) are all included. At most shops in this tier, a nomination adds a few thousand yen. Here, it's already in the ¥65,000.
There's one catch, and it's printed on Cityheaven: "キャストによって料金・コースが異なる場合がございます." Some women may be priced differently. The English page gives one example by name: Tsubasa Amatsuka at ¥90,000 for 120 minutes on that page's own price list. The Japanese pages don't print her price, so if you have someone specific in mind, ask for her total when you call.
The "campaign" that never ends
The ¥65,000 deal is the "1周年SPキャンペーン" (first-anniversary special). The coupon is dated from November 9, 2024, and the expiry field says 無期限: no end date. It's open to new and repeat guests alike.
So it's been an anniversary sale for nearly two years. I'm not complaining. A sale that never ends is just the price. But it means the ¥80,000 "regular" figure is a reference number, not something anyone is paying right now. The Cityheaven top page says "今だけ" (for now only) above the same deal, so if the price ever changes, that's where it'll show first.
How booking works
NEO TOKYO is strict about the calendar, and it pays to know the windows:
- Web booking (ネット予約): opens 8 days ahead.
- Phone booking: opens 6 days ahead.
- Same-day bookings: phone only. The web form doesn't take them.
That two-day head start for the web is the shop telling you how it wants you to book. Several women's blog posts this morning were titled "姫予約について" (about booking me), which is what you see when a roster fills up in advance. If you want a particular name on a Saturday, the web window eight days out is your shot.
Getting there: the shop runs a free pickup from Iriya Station (Hibiya Line), Exit 3. Wait near the front of the exit. If you'd rather walk, it's 13 minutes from Minowa (Exit 3), or about a 4-minute taxi (around ¥420). From Asakusa it's a 14- to 21-minute walk depending on which line you came in on. Take the pickup. Yoshiwara isn't a neighborhood you want to wander with a map open.
The board on a Wednesday
At midday on the 15th, Cityheaven's "available now" list showed eight women on standby from about 12:45, and the week's schedule had shifts running from 10:00 to 23:59. Ages on the board run 20 to 26, and almost everyone is 20 to 22. Three women started in the past month (September 21, September 25 and October 1). The newest is billed as a "super-popular heroine" who transferred in from elsewhere in Yoshiwara.
The shop's genre tags on fuzoku.jp are お姉さん・キレイ系 (elegant), 素人・未経験 (amateur, no prior experience) and 巨乳 (busty). The recruiting copy sells "the most luxurious interior in Yoshiwara," which I can't confirm from a web page, but it tells you where the money is meant to go.
The paragraph for foreign guests
The official price sheet has a section titled "外国の方のご利用について" (for foreign guests). It isn't a ban. It's three conditions, and every one of them changes how you plan:
- Some women may not be able to see you, so the shop checks nationality at the counter. And here's the key line: ネット予約はできません。店頭受付のみ. Foreign guests cannot book online. Walk-in reception only.
- If it turns out mid-session that you misstated your nationality, the session stops right there, with no refund.
- There's a separate price list for foreign guests.
That third point is on the English page in plain numbers: 120 minutes, ¥85,000, "varies depending on the girl you nominate," with Tsubasa Amatsuka at ¥90,000. Against the Japanese campaign price, that's ¥20,000 more for the same 120 minutes, or about 1.3 times. It's even ¥5,000 above the Japanese "regular" ¥80,000 that nobody is currently paying.
To be fair to the shop: the English page is upfront. It says "Foreign visitors are welcome" in its title, it lists the price in full, and there are six reviews on it, the recent ones at 5.0, written in English and Chinese. That's a shop that sees foreign guests regularly and wants them back. It just wants them to walk in, show ID and pay a different rate.
Here's what that means in practice:
- No booking a specific woman eight days out. You show up, and you get whoever is free and willing. On a busy evening, that could mean a wait or a short list.
- Bring ID. A passport is the obvious one. The rule says nationality, not residency.
- Don't try to pass. Rule 2 is clear: if you lie and they find out, you lose the session and the money.
- Budget ¥85,000, not ¥65,000.
If you live in Japan and speak Japanese, the shop's rules still say nationality, not language. I'd ask on the phone before assuming you get the Japanese price.
Money and the fine print
- Cash only. fuzoku.jp lists cards as not accepted (利用不可). There's no card fee to worry about because there's no card. Hit an ATM before Iriya.
- No receipts (領収書 発行不可).
- No change, no cancellation. The official sheet says "女の子のチェンジ・キャンセルは出来かねます": once she's assigned, you can't swap her out.
- Cancellation fee: 100%. If you cancel after confirming, or no-show, they'll bill you the full amount later. At ¥65,000, that's an expensive change of plans.
- Multiple women: allowed, at the total price times the number of women. No package discount.
How I'd do it
If you book in Japanese: open the web booking eight days out, pick a name, confirm the ¥65,000 total, and bring cash. Call from Iriya Exit 3 for the pickup. No nomination fee, no surprises, as long as the woman you picked isn't on a special price.
If you're a foreign guest: pick a weekday afternoon, when the standby list is long, so the walk-in rule costs you the least. Bring your passport and ¥85,000 in cash. Call ahead in whatever language you can manage, using the number the English page lists, just to check that the shop is taking walk-ins that hour. Then go.
Scorecard
- Price clarity: ★★★★★. One number, nominations included, printed in huge type. Yoshiwara could use more of this.
- Value (Japanese price): ★★★★☆. ¥65,000 for 120 minutes all-in is fair for the luxury tier, and the "campaign" has run for two years.
- Booking: ★★★★☆. Clear web and phone windows. Same-day is phone-only.
- Foreign guests: ★★☆☆☆. Welcome, which counts for something. But it's walk-in only, with a nationality check, possible refusals and a ¥20,000 markup.
- Flexibility: ★★☆☆☆. Cash only, no receipt, no change, and a 100% cancellation fee.
NEO TOKYO has done the hard part: it charges one honest number. The trouble is, there are two of those numbers, and which one you pay depends on your passport. Know which line you're in before you get to Iriya.